The most important thing is to choose cufflinks that YOU like and feel comfortable wearing. Buying based on someone else's opinion is not a good idea - cufflinks are all about personal expression, so take the plunge and buy a pair that you identify with in some way.

Assuming that you've decided to buy links that you actually like, the next thing is to consider how they'll work with your wardrobe. Have a good look at the French cuff shirts you already own, and think about those that you'd like to own soon. What colours will match those shirts, and which will look awful? Which are your favourite shirts, and what would be great colours to match with them?

Next, start looking through the site. If something catches your eye, just add it to the shopping cart - that way you won't lose it. Don't worry, you can remove items from your cart any time! Look over your shortlisted candidates, and think about those shirts again. What will look best with what you like to wear? Which pairs really sum up who you are?

Most importantly, have fun buying and wearing your cufflinks!